Privacy Policy

Last Updated: August 20, 2026

MERITBELLE operates this store and website, including the information, content, features, tools, products, and services made available to you, the customer, to provide you with a curated shopping experience (collectively, the “Services”). Our Services are powered by Shopify, which provides the technology that allows us to offer the Services.

This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you visit, use, make a purchase, or otherwise interact with the Services, or when you contact us through other means.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and how your personal information may be collected, used, and disclosed as described below.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or that can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it can no longer reasonably identify or be linked to you.

Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, billing address, shipping address, phone number, and email address.

• Payment and financial information, including credit or debit card information, payment details, financial account information, transaction details, payment method, payment confirmation, and related information. Payment information may be processed by third-party payment processors.

• Account information, including your username, password, security questions, preferences, and account settings.

• Transaction information, including the products you view, add to your cart, save to a wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including information you provide when you contact customer service, submit a question, complaint, or other inquiry.

• Device information, including information about your device, browser, operating system, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you interact with, browse, or use the Services.

We may also create inferences or derive information from the information described above.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, such as when you create an account, place an order, visit or use the Services, contact us, or otherwise provide us with your information.

• Automatically through the Services, including information collected from your device when you use our website or Services, including through cookies, pixels, and similar technologies.

• From our service providers, including companies that provide technology, payment processing, analytics, hosting, customer service, order fulfillment, shipping, or other services on our behalf.

• From business partners and other third parties, including advertising and marketing partners, analytics providers, and other third-party services.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Providing, Personalizing, and Improving the Services

We use your personal information to provide and improve the Services, including to:

• Process and fulfill your orders and payments

• Manage shipping, returns, exchanges, and cancellations

• Create, maintain, and manage your account

• Remember your preferences and products of interest

• Provide customer service and respond to your requests

• Send transactional and account-related communications

• Provide personalized shopping experiences and product recommendations

• Allow you to submit product reviews

• Improve the functionality, performance, and user experience of our Services

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending promotional communications by email, text message, or other permitted methods, and displaying advertisements for our products or services.

Advertising may be based on your previous purchases, products you have viewed or added to your cart, or other activity on the Services. Where required by applicable law, we will provide you with the ability to opt out of certain targeted advertising or marketing activities.

Security and Fraud Prevention

We may use your personal information to:

• Authenticate accounts

• Maintain the security of our Services

• Process payments securely

• Detect, investigate, and prevent fraud or other unauthorized activity

• Protect against illegal, harmful, or malicious activity

• Protect the rights, safety, and security of our customers, our business, and others

If you create an account, you are responsible for keeping your login credentials confidential. Please do not share your username, password, or other account credentials with anyone.

Communications With You

We use your personal information to provide customer support, respond to questions and requests, communicate about orders and transactions, and maintain our business relationship with you.

Legal and Compliance Purposes

We may use your personal information to comply with applicable laws and regulations, respond to lawful requests from government authorities or law enforcement, respond to subpoenas, court orders, or other legal processes, investigate potential violations of our policies or terms, and protect or defend our legal rights.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes and as described in this Privacy Policy. These disclosures may include:

• Shopify and service providers that perform services on our behalf, such as payment processing, IT services, data analytics, customer support, cloud storage, order fulfillment, shipping, fraud prevention, and website operations.

• Marketing and advertising partners that help us provide marketing services and display advertisements. These partners may use information collected through our Services and other websites in accordance with their own privacy policies. Depending on your state of residence, you may have the right to opt out of certain forms of targeted advertising or the sale or sharing of personal information.

• Third parties at your direction or with your consent, such as when you request that we share information to fulfill an order or when you use social media features or third-party login integrations.

• Our affiliates and related companies, where applicable.

• Business transaction parties, such as in connection with a merger, acquisition, sale of assets, financing, bankruptcy, or other corporate transaction.

• Legal and regulatory authorities, when necessary to comply with applicable law, legal process, court orders, subpoenas, or other lawful requests.

• Other parties when reasonably necessary to enforce our Terms of Service or other policies, protect our Services, or protect the rights, property, and safety of MERITBELLE, our customers, or others.

Shopify

Our Services are hosted and powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve its platform and services.

Information you submit through our Services may be transmitted to and processed by Shopify and other service providers, which may be located in countries other than your own.

Shopify may also process information relating to your interactions with our store, other merchants, and the Shopify platform to provide certain platform features, including services designed to help merchants operate, secure, analyze, and improve their businesses.

For more information about how Shopify handles personal information, please review the Shopify Consumer Privacy Policy.

You may also be able to exercise certain privacy rights relating to information processed by Shopify through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties.

If you follow a link to a website that is not affiliated with or controlled by us, we recommend reviewing that website's privacy policy, security practices, and terms and conditions.

We are not responsible for the privacy, security, content, or practices of third-party websites or platforms.

Information you provide in public or semi-public areas, including information shared through third-party social media platforms, may be visible to other users and may be used by us or third parties without limitations imposed by us.

The inclusion of a third-party link does not necessarily constitute an endorsement of that website, platform, or its owner or operator.

Children's Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under the age required by applicable U.S. law.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us using the information provided below so that we can take appropriate steps to delete the information.

As of the effective date of this Privacy Policy, we do not knowingly sell or share personal information of individuals under 16 years of age, as those terms may be defined under applicable U.S. privacy laws.

Security and Retention of Your Information

We take reasonable measures designed to protect your personal information. However, no security system is completely secure or guaranteed to be free from unauthorized access, disclosure, loss, or misuse.

Information transmitted over the internet may not be completely secure. We recommend that you do not send sensitive or confidential information through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our Services, maintain your account, process transactions, comply with legal and regulatory obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

The specific retention period may vary depending on the type and nature of the information.

Your Privacy Rights and Choices

Depending on where you live, you may have certain privacy rights under applicable U.S. federal or state law.

These rights may include:

• Right to Know / Access: You may have the right to request information about the personal information we collect, use, or disclose about you.

• Right to Delete: You may have the right to request deletion of personal information we maintain about you, subject to certain legal exceptions.

• Right to Correct: You may have the right to request correction of inaccurate personal information.

• Right to Data Portability: You may have the right to receive a copy of certain personal information in a portable format.

• Right to Opt Out of Sale or Sharing: Depending on your state, you may have the right to opt out of the sale or sharing of personal information or the use of personal information for certain forms of targeted advertising.

• Right to Opt Out of Certain Profiling: Some state privacy laws may provide rights concerning certain forms of automated decision-making or profiling.

• Right to Limit Certain Uses: Certain states may provide additional rights regarding the use of sensitive personal information.

• Right to Non-Discrimination: We will not discriminate against you for exercising privacy rights provided to you by applicable law.

To exercise any applicable rights, please contact us using the information provided in the Contact Us section below.

Depending on your state and the nature of your request, we may need to verify your identity before processing your request. We may also decline a request where permitted by applicable law.

You may authorize another person to submit a privacy request on your behalf where permitted by applicable law. We may require proof that you authorized that person to act on your behalf and may require you to verify your identity directly with us.

We will respond to valid privacy requests within the time period required by applicable law.

Opting Out of Targeted Advertising and Data Sharing

Depending on where you live, you may have the right to opt out of certain targeted advertising, the sale or sharing of personal information, or similar activities.

You can submit an opt-out request through our Data Sharing Opt-Out page:

Data Sharing Opt-Out

If your browser or device supports Global Privacy Control (GPC) and you have enabled it, we may recognize the GPC signal as a request to opt out of certain forms of sale, sharing, or targeted advertising, as required by applicable law.

We may apply the GPC signal to the browser or device sending the signal and, where legally required and technically feasible, to an account that we can reasonably associate with that browser or device.

For more information about Global Privacy Control, visit Global Privacy Control.

Except where required by applicable law, we do not currently respond to other browser-based “Do Not Track” signals.

Marketing Communications

You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in our marketing emails.

If you opt out of promotional communications, we may still send you non-promotional communications, such as order confirmations, shipping updates, account notifications, and other transactional messages.

State-Specific Privacy Rights

Certain U.S. states have comprehensive privacy laws that provide residents with additional rights. These may include California, Colorado, Connecticut, Delaware, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, and Virginia, among others, as applicable and as those laws are amended from time to time.

The availability and scope of privacy rights depend on your state of residence and whether the applicable law applies to our business.

If a state-specific law applies to you, you may have additional rights beyond those described above, including rights relating to sensitive personal information, targeted advertising, profiling, appeals, or the sale or sharing of personal information.

If you believe we have denied a privacy request in violation of applicable law, you may have the right to appeal our decision. You may contact us using the information below to request an appeal.

We will not discriminate against you for exercising rights available to you under applicable law.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), depending on whether and how the law applies to our business.

These rights may include the right to know, delete, correct, opt out of the sale or sharing of personal information, limit certain uses of sensitive personal information, and receive equal treatment for exercising your rights.

California residents may also have the right to opt out of certain forms of targeted advertising or cross-context behavioral advertising.

You may exercise applicable California privacy rights by contacting us using the information provided below.

We will verify requests as required or permitted by law and will not discriminate against you for exercising your rights.

International Transfers

Although this policy is designed primarily for customers in the United States, your personal information may be transferred to, stored in, or processed in countries outside the United States.

These countries may have privacy laws that differ from those in your state or country of residence.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, legal requirements, or regulatory obligations.

When we make changes, we will post the updated Privacy Policy on this website and update the “Last Updated” date at the top of this policy.

Where required by applicable law, we will provide additional notice of material changes.

Contact Us

If you have questions about our privacy practices, this Privacy Policy, or your privacy rights, or if you wish to submit a privacy request, please contact us:

MERITBELLE
Email: infomeritbelle@gmail.com

For purposes of applicable data protection and privacy laws, MERITBELLE is responsible for the personal information described in this Privacy Policy.

Important: This Privacy Policy is intended as a general U.S.-focused template. U.S. privacy requirements vary significantly by state, and the exact disclosures and rights that apply to MERITBELLE will depend on factors such as where you sell, your annual revenue, the volume and type of personal information you process, and whether you meet the thresholds of particular state privacy laws.